July 1, 2010
Of late, fashion labels have really started tapping into the latest technology trends what with Gucci and Chanel releasing iPhone apps and Burberry streaming a 3D catwalk show. Everyone is raving about the iPad, I know that Net-a-Porter had just released one but no one has been more excited about its uses, it seems, than D&G.
It currently has a D&G Fashion Channel available on iTunes and live-streamed its 2010 shows on Android phones and iPhones but thinks went further during the 20th anniversary menswear show that took place in Milan last month.
Coating the walls in the Palazzo Marino, Milan’s 16th-century city hall, were 28 iPads displaying images that celebrated two decades of Dolce & Gabbana for Men (above).
There was also a video-sculpture made of approximately 100 monitors of various sizes that showed images of Dolce & Gabbana menswear fashion shows from 1990 to 2010. It was the perfect combination of fashion and its history portrayed on the most of technologies.
The digital theme did not stop there however, as in the nearby Piazza della Scala, an installation made up of four large multimedia cubes which comprised of nine million luminous LEDs, broadcasted images of life in Milan , of Dolce & Gabbana’s menswear collections and of the events inside the Palazzo Marino in a loop.
The top off this very fashionable digital event, guests were given postcards containing QR codes that led to extra info that could be downloaded to smartphones!
What is more, D&G has also brought out a line of iPad cases – see an example below…
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